Top 5 Beauty Retail Apps on Android in Belarus: Q4 2024 Performance

In the fourth quarter of 2024, the performance of the top beauty retail apps on the Android platform in Belarus showed varying trends in downloads and active users, as observed from Sensor Tower data.

Золотое Яблоко: онлайн-покупки saw a significant increase in weekly downloads, starting from around 2.7K at the beginning of the quarter and peaking at approximately 4.9K by the end of December. The app also maintained a healthy active user base, which grew from roughly 12.7K to 16.7K over the same period.

The app Мила: косметика, бытовая химия experienced a gradual rise in weekly downloads, beginning at 1.2K and reaching about 1.7K by the end of the quarter.

КРАВТ displayed a stable pattern in weekly downloads, maintaining figures around the 700s, with slight fluctuations throughout the quarter.

ЛЭТУАЛЬ: косметика, парфюмерия had a modest increase in weekly downloads, starting from 609 and climbing to 896 by the last week of December. The number of weekly active users also showed a positive trend, growing from 2.1K to 2.4K.

Lastly, Oriflame experienced a downward trend in weekly downloads, decreasing from 750 to 469 by the end of the quarter. However, its active user numbers remained relatively stable, fluctuating around the 7.5K mark.

For more detailed insights and analytics, visit Sensor Tower.